The Second Wave of Feminism has made heavily influenced modern society. The Second Wave of Feminism began the change of equality. However there are still issues that have no change; women are expected to stay home and continue to look after the home. One reason for this expectation is the gap between a man and a women with their incomes. There are still strong traditional roles where men are expected to work and bring home the bacon but why do men have to bring home the bacon? Why are women better at raising children? The question of women in modern society has brought equality to traditional society by giving women a choice although the common aspects of sexism is still there. The Third Wave of Feminism has challenged the Second Wave of Feminism's "femininity" after many of the legal rights that were given to women. The Third Wave of Feminism hasn't had as many protests but believe that there need to be further changes in the stereotypes of women and the media portrayal of women and the language used to define women. In Deconstructing Equality-versus-Difference: Or, the Uses of Poststructuralist Theory for Feminism, Joan Scott states that "post-structuralists insist that words and texts have no fixed or intrinsic meanings, that there is no transparent or self-evident relationship between them and either ideas or things, no basic or ultimate correspondence between language and the world". There are also issues in the Third Wave of Feminism of the use of the portrayal of women focusing on their breast size and how attractive they are. This has created the demise of the traditional portrayl of women in the media, now in New Zealand advertisements like the one above are publicised in the media. It is a provocative image now representing New Zealand women.
This Youtube video was made to be a parody of the popular song Blurred Lines. The video was by Adelaide Dunn, Olivia Lubbock and Zoe Ellwood, it played on gender stereotypes in the lyrics of the song and replace Thicke's topless female models with nearly naked men in their underwear. The video was made to highlight the different ways women are portrayed in the media compared to men" said Olivia Lubbock. It reverses the original video's gender roles in an attempt to "define those supposedly 'blurred lines'" and declares: "What you see on TV / Doesn't speak equality / It's straight up misogyny." We could not love it more. "The message really is just that we think that women should be treated equally, and as part of that, we're trying to address the culture of objectifying women in music videos,"